---
title: "Science Behind the Sound: The Evolution of Point-of-Sale Audio"
description: Follow MISCO's evolution from drive-in theater repairs to AI-enhanced audio solutions. See how 75 years of innovation shape modern point-of-sale speaker technology.
image: https://blog.miscospeakers.com/hubfs/IMG_0403.jpg
---

[Skip to main content](https://blog.miscospeakers.com/science-behind-the-sound-the-evolution-of-point-of-sale-audio#main-content)

Menu

[![misco speakers custom audio solutions](https://blog.miscospeakers.com/hubfs/MISCO%2075th%20anniversary%20logo.svg "misco speakers custom audio solutions")](https://www.miscospeakers.com/)

[800-276-9955](tel:+18002769955)

- [Get a Quote](https://info.miscospeakers.com/support/get-quote)
- Case Studies 
    - [Commercial Sound](https://info.miscospeakers.com/sh-acoustics-case-study-0)
    - [Gaming](https://info.miscospeakers.com/yfageo-audio-case-study)
    - [Hi-Fi](https://info.miscospeakers.com/concierge-audio-misco-rms-one-luxury-speaker)
    - [Musical Instruments](https://info.miscospeakers.com/little-walter-amps-tonespeak-speakers-download)
    - [NASA](https://blog.miscospeakers.com/orion-spacecraft-audio-solutions-and-speakers)
    - [Paging](https://info.miscospeakers.com/improve-school-communication-case-study)
- Resources 
    - [Blog](https://blog.miscospeakers.com)
    - [Custom Project Solutions](https://info.miscospeakers.com/how-to-get-great-sound-from-custom-speaker-design)
    - [Customer Support](https://www.miscospeakers.com/support/customer-support)
    - [Loudspeaker Basics](https://www.miscospeakers.com/support/loudspeaker-basics)
    - [Product Archive](https://www.miscospeakers.com/support/oem-products-archive)
    - [Technical Support](https://www.miscospeakers.com/support/technical-support)
    - [Speaker Enclosure Considerations](https://info.miscospeakers.com/speaker-enclosures-considerations)
- [MISCO Japan](https://info.miscospeakers.com/misco-japan)
- [Contact](https://info.miscospeakers.com/contact)

Search

Search

Search

[cart](https://store.miscospeakers.com/checkout/cart/)

- [Custom Solutions](https://info.miscospeakers.com/custom-audio-solutions)
- Products 
    - Product Lines 
          - [MISCO OEM](https://store.miscospeakers.com/products/misco-oem)
          - [OEM Systems](https://store.miscospeakers.com/products/turnkey-systems)
          - [MISCO Amplifiers](https://store.miscospeakers.com/products/misco-amplifiers)
          - [Oaktron by MISCO](https://store.miscospeakers.com/products/oaktron-by-misco)
          - [Bold North Audio](https://store.miscospeakers.com/products/bold-north-audio)
          - [ToneSpeak](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=f095f06a94364c0db87d56f162cbac9e&utm_content=header-products-pl-ts)
    - Speakers By Type 
          - [Coaxial](https://store.miscospeakers.com/products?speaker_type=102)
          - Enclosed
          - [Exciters, Shakers & Tactile Devices](https://store.miscospeakers.com/products/exciters-shakers-tactile-devices)
          - [Full Range / Wide Range](https://store.miscospeakers.com/products/full-range)
          - [Guitar](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=bf5e31857e0b46819394eb7e499dcbf5&utm_content=header-products-type-guitar)
          - [Micro / Mini](https://store.miscospeakers.com/products/micro-mini-speakers-drivers)
          - [Mid Range / Mid Bass](https://store.miscospeakers.com/products/mid-range-mid-bass)
          - [Outdoor / Waterproof](https://store.miscospeakers.com/products/outdoor-waterproof)
    - - [Tweeters](https://store.miscospeakers.com/products/tweeter-high-frequency-transducer)
          - [Voice Range](https://store.miscospeakers.com/products/voice-range)
          - [Woofers](https://store.miscospeakers.com/products/woofer)
          - [Subwoofers](https://store.miscospeakers.com/products/subwoofer)
          - Speakers Accessories 
                  - [Grilles](https://store.miscospeakers.com/products/grilles)
                  - [Transformers](https://store.miscospeakers.com/products/transformers)
                  - [In-Ceiling Speakers & Assemblies](https://store.miscospeakers.com/products/in-ceiling-speakers-and-assemblies)
    - Amps and Systems 
          - [Amplifiers](https://store.miscospeakers.com/products/class-d-digital-audio-amplifiers)
          - [OEM Systems](https://store.miscospeakers.com/products/turnkey-systems)
          - [Powered](https://store.miscospeakers.com/products/powered-speakers)
    - - [Extended Products PDF Archive »](https://www.miscospeakers.com/support/oem-products-archive)
          - [Know Your Product Number? »](https://store.miscospeakers.com/search/)
    - [View All Products](https://store.miscospeakers.com/products)
- Product Lines 
    - [Oaktron by MISCO](https://www.miscospeakers.com/product-lines/oaktron-misco)
    - [MISCO OEM](https://www.miscospeakers.com/product-lines/misco-oem)
    - [Bold North Audio](https://www.miscospeakers.com/product-lines/bold-north-audio)
    - [MISCO Amplifiers](https://www.miscospeakers.com/product-lines/misco-amplifiers)
    - [Soundscape](https://info.miscospeakers.com/soundscape)
    - [Red Line](https://www.miscospeakers.com/product-lines/red-line)
    - [ToneSpeak](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=e33f5a3a1e004c1088874cb6ca46f967&utm_content=pl-ts)
- Industries 
    - [Aerospace & Aviation](https://info.miscospeakers.com/en-us/aerospace-industry-page)
    - [Amusement Parks](https://info.miscospeakers.com/amusement-parks-landscape-loudspeakers)
    - [Casino Gaming](https://info.miscospeakers.com/en-us/casino-industry-page)
    - [Commercial Sound](https://info.miscospeakers.com/commercial-sound-industry-page)
    - [Drive Thru & Kiosk](https://info.miscospeakers.com/en-us/drive-thru-kiosks)
    - [Home Audio & Home Theater](https://info.miscospeakers.com/home-audio-theater)
    - [Medical](https://info.miscospeakers.com/medical-audio-solutions)
    - [Military / Government](https://info.miscospeakers.com/misco-military-audio-solutions-superior-sound-for-mission-success)
    - [Musical Instruments](https://info.miscospeakers.com/musical-instrument-industry-transducers-audio-solutions)
    - [Pro Sound](https://info.miscospeakers.com/pro-sound-industry-solutions)
    - [Signal / Alarm Devices](https://www.miscospeakers.com/industries/signal-alarm-devices)
    - [Transit](https://www.miscospeakers.com/industries/transit)
    - [Voice Communications](https://www.miscospeakers.com/industries/voice-communications)
    - [See More Industries We Serve](https://www.miscospeakers.com/industries/see-all-industries)
- Why Misco 
    - [Unique MISCO Advantages](https://info.miscospeakers.com/premium-audio-solutions-industry-leaders)
    - [Reshoring with MISCO](https://www.miscospeakers.com/why-misco/reshoring-misco)
    - [Engineering](https://www.miscospeakers.com/why-misco/state-of-the-art-audio-engineering)
    - [Manufacturing](https://www.miscospeakers.com/why-misco/manufacturing)
    - [Quality](https://www.miscospeakers.com/why-misco/quality)
    - [Test & Measurement Services](https://www.miscospeakers.com/why-misco/test-measurement-services)
    - [Critical Listening](https://www.miscospeakers.com/why-misco/critical-listening)
    - [Supply Chain Logistics](https://www.miscospeakers.com/why-misco/supply-chain-logistics)
- [Blog](https://blog.miscospeakers.com)
- [About Us](https://info.miscospeakers.com/about-us)

- [Custom Solutions](https://info.miscospeakers.com/custom-audio-solutions)
- Products 
    - Speakers by Type 
          - [Coaxial](https://store.miscospeakers.com/products?speaker_type=102)
          - [Enclosed](https://store.miscospeakers.com/products/enclosed-speakers)
          - [Exciters, Shakers & Tactile Devices](https://store.miscospeakers.com/products/exciters-shakers-tactile-devices)
          - [Full Range / Wide Range](https://store.miscospeakers.com/products/full-range)
          - [Guitar](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=bf5e31857e0b46819394eb7e499dcbf5&utm_content=header-products-type-guitar)
          - [Micro / Mini](https://store.miscospeakers.com/products/micro-mini-speakers-drivers)
          - [Mid Range / Mid Bass](https://store.miscospeakers.com/products/mid-range-mid-bass)
          - [Outdoor / Waterproof](https://store.miscospeakers.com/products/outdoor-waterproof)
          - [Subwoofers](https://store.miscospeakers.com/products/subwoofer)
          - [Tweeters](https://store.miscospeakers.com/products/tweeter-high-frequency-transducer)
          - [Voice Range](https://store.miscospeakers.com/products/voice-range)
          - [Woofers](https://store.miscospeakers.com/products/woofer)
    - Speaker Accessories 
          - [Grilles](https://store.miscospeakers.com/products/grilles)
          - [Transformers](https://store.miscospeakers.com/products/transformers)
          - [In-Ceiling Speakers & Assemblies](https://store.miscospeakers.com/products/in-ceiling-speakers-and-assemblies)
    - Amps and Systems 
          - [Amplifiers](https://store.miscospeakers.com/products/class-d-digital-audio-amplifiers)
          - [Turnkey Systems](https://store.miscospeakers.com/products/turnkey-systems)
          - [Powered Speakers](https://store.miscospeakers.com/products/powered-speakers)
    - [Product Archive](https://www.miscospeakers.com/support/oem-products-archive)
    - [View all Products](https://store.miscospeakers.com/products)
    - [Know Your Product Number?](https://store.miscospeakers.com/search/)
- Product Lines 
    - [Oaktron by MISCO](https://www.miscospeakers.com/product-lines/oaktron-misco)
    - [MISCO OEM](https://www.miscospeakers.com/product-lines/misco-oem)
    - [Bold North Audio](https://www.miscospeakers.com/product-lines/bold-north-audio)
    - [MISCO Amplifiers](https://www.miscospeakers.com/product-lines/misco-amplifiers)
    - [Soundscape](https://info.miscospeakers.com/soundscape)
    - [Red Line](https://www.miscospeakers.com/product-lines/red-line)
    - [ToneSpeak](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=e33f5a3a1e004c1088874cb6ca46f967&utm_content=pl-ts)
- Industries 
    - [Aerospace & Aviation](https://www.miscospeakers.com/industries/aerospace-aviation)
    - [Amusement Parks](https://info.miscospeakers.com/amusement-parks-landscape-loudspeakers)
    - [Casino Gaming](https://www.miscospeakers.com/industries/casino-gaming)
    - [Commercial Sound](https://www.miscospeakers.com/industries/commercial-sound)
    - [Drive Thru & Kiosk](https://www.miscospeakers.com/industries/drive-thru-kiosk)
    - [Home Audio & Home Theater](https://www.miscospeakers.com/industries/home-audio-home-theater)
    - [Medical](https://info.miscospeakers.com/medical-audio-solutions)
    - [Military / Government](https://info.miscospeakers.com/misco-military-audio-solutions-superior-sound-for-mission-success)
    - [Musical Instruments](https://info.miscospeakers.com/musical-instrument-industry-transducers-audio-solutions)
    - [Pro Sound](https://info.miscospeakers.com/pro-sound-industry-solutions)
    - [Signal / Alarm Devices](https://www.miscospeakers.com/industries/signal-alarm-devices)
    - [Transit](https://www.miscospeakers.com/industries/transit)
    - [Voice Communications](https://www.miscospeakers.com/industries/voice-communications)
    - [See More Industries We Serve](https://www.miscospeakers.com/industries/see-all-industries)
- Why Misco 
    - [Unique MISCO Advantages](https://www.miscospeakers.com/why-misco/misco-saves-you-time-and-money)
    - [Reshoring with MISCO](https://www.miscospeakers.com/why-misco/reshoring-misco)
    - [Engineering](https://www.miscospeakers.com/why-misco/state-of-the-art-audio-engineering)
    - [Prototyping](https://www.miscospeakers.com/why-misco/secure-prototyping)
    - [Test & Measurement Services](https://www.miscospeakers.com/why-misco/test-measurement-services)
    - [Critical Listening](https://www.miscospeakers.com/why-misco/critical-listening)
    - [Manufacturing](https://www.miscospeakers.com/why-misco/manufacturing)
    - [Quality](https://www.miscospeakers.com/why-misco/quality)
    - [Supply Chain Logistics](https://www.miscospeakers.com/why-misco/supply-chain-logistics)
- [Blog](https://blog.miscospeakers.com)
- [About Us](https://info.miscospeakers.com/about-us)
- Support 
    - [Customer Support](https://www.miscospeakers.com/support/customer-support)
    - [Loudspeaker Basics](https://www.miscospeakers.com/support/loudspeaker-basics)
    - [Technical Support](https://www.miscospeakers.com/support/technical-support)
    - [Contact](https://info.miscospeakers.com/contact)
    - [Events](https://www.miscospeakers.com/events)
    - [WARKWYN](https://www.miscospeakers.com/warkwyn)
    - [Sign In](https://store.miscospeakers.com/customer/account/login/)
    - [Create an Account](https://store.miscospeakers.com/customer/account/create/)
    - [800-276-9955](https://www.miscospeakers.com/tel:+1-800-276-9955)
- [Contact](https://info.miscospeakers.com/contact)
- [WARKWYN](https://www.miscospeakers.com/warkwyn)

![Loudspeakers being prepared for shipping](https://blog.miscospeakers.com/hs-fs/hubfs/IMG_0403.jpg?width=1280&height=720&name=IMG_0403.jpg)

 Updated on  Mar 26, 2025

[mailto:?subject=Check%20out%20this%20blog%20post%20from%20MISCO&body=I%20thought%20you%20might%20find%20this%20interesting:%0A%0A%0A%0Ahttps%3A%2F%2Fblog.miscospeakers.com%2Fscience-behind-the-sound-the-evolution-of-point-of-sale-audio](mailto:?subject=Check%20out%20this%20blog%20post%20from%20MISCO&body=I%20thought%20you%20might%20find%20this%20interesting:%0A%0A%0A%0Ahttps%3A%2F%2Fblog.miscospeakers.com%2Fscience-behind-the-sound-the-evolution-of-point-of-sale-audio) <https://www.facebook.com/sharer/sharer.php?u=https://blog.miscospeakers.com/science-behind-the-sound-the-evolution-of-point-of-sale-audio> <https://twitter.com/intent/tweet?url=https://blog.miscospeakers.com/science-behind-the-sound-the-evolution-of-point-of-sale-audio> <https://www.linkedin.com/sharing/share-offsite/?url=https://blog.miscospeakers.com/science-behind-the-sound-the-evolution-of-point-of-sale-audio>

# Science Behind the Sound: The Evolution of Point-of-Sale Audio

 Published on  Mar 26, 2025

 by [MISCO Speakers](https://blog.miscospeakers.com/author/misco-speakers)

It started with broken speakers from drive-in theaters.

"My father used to drive around in October when the drive-in theaters closed for the season," Dan Digre, MISCO’s CEO, recalls. "He'd collect all the speakers and they’d tell him, 'Bring them back in March so we can get everything ready to go to open up in April.'"

That repair work laid the foundation for what MISCO would become and how we would approach audio quality for drive-thrus, kiosks, and other point-of-sale systems. Digre remembers working alongside his father as a child, taking apart weather-worn speakers piece by piece.

"You had to catalog all the parts because they needed re-plating when the metal rusted. The early days were all about understanding why speakers failed. Did the cone deteriorate? Did the adhesives give out?"

Soon, drive-in owners started noticing something unexpected: after MISCO repaired their speakers, they sounded better than new ones.

"That's when customers began asking, 'Why don't you start making your own speakers?'" Digre explains. "They saw that our speakers lasted longer and didn't fail as frequently."

[Play Video: Customized Loudspeakers: Meeting the Demands of the Kiosk and Drive-Thru Industry](https://youtube.com/watch?v=mpIjiXa5yvM)

## The Drive-Thru Revolution

Then came the 1970s, and with them, a new challenge: [drive-thru restaurants](https://info.miscospeakers.com/drive-thru-kiosks). A customer approached MISCO with a problem. They needed speakers for their menu boards–but not just any speakers. These needed to handle two-way communication while surviving rain, snow, and summer heat.

"They came to us because of our expertise in developing outdoor audio transducers, specifically for drive-in applications. They asked if we could develop a speaker for a menu board," Digre recounts. "It was a slightly different implementation of the technology and required modifying our speakers to work in a bidirectional communication interface. Now you have a speaker that also needs to function as a microphone because it's two-way."

That project launched MISCO into a new era. As drive-thru restaurants expanded, the demands grew more complex.

"First focus was mostly on durability, but eventually audio quality expectations evolved, Digre said. “By then, they’re asking us: ‘We still need durability, but can you make the audio *better*?’"

## New Challenges, New Solutions

Each new industry brought its own technical hurdles. Take gas stations, for example.

"There are several safety considerations to place audio in a fuel dispenser that you don't have in a menu board," Digre explains. "Once a company went through the approvals necessary for a fuel dispenser, everything had to stay the same. It was frozen."

This meant MISCO needed to guarantee parts availability not just for years, but decades. While other manufacturers might discontinue products, forcing companies to restart their certification process, MISCO committed to supporting products for 5, 10, or even 30 years.

Inside restaurants, the challenges shifted. Kitchens needed compact, reliable speakers for order management and timing systems.

"We developed a very small speaker that can go into their kitchens, point-of-sale, things like that," Digre notes. "That's a very important product for us and them today."

Customization and long-term durability remain priority goals for our drive-thru, kiosk, and point-of-sale speakers, including these examples:

- The [DC3WP](https://store.miscospeakers.com/3-inch-voice-range-speaker-dc3wp?_gl=1*r170s1*_gcl_au*MjY4MTQ1MDQxLjE3MzY4NjczNDU.*_ga*NzA5NzA3NTUuMTcyMDYzNTg2Nw..*_ga_T6TL10Z4MH*MTczOTQ2NjM2MS43Mi4xLjE3Mzk0NjYzNzguNDMuMC4xMTc5MDcyMzQ4) combines precision engineering with environmental resilience in a compact 3-inch frame. Built around a robust steel basket and powered by a 2.4 oz ferrite magnet, this 8-ohm driver delivers clear voice reproduction at 87 dB SPL. Its 0.6-inch copper voice coil, wound on an aluminum former, pairs with an acrylic-treated cloth cone to maintain consistent performance across an impressive temperature range of -67°F to +185°F.
- The [90274](https://store.miscospeakers.com/4-inch-waterproof-enclosed-menu-board-speaker-90274?_gl=1*490dj5*_gcl_au*MjY4MTQ1MDQxLjE3MzY4NjczNDU.*_ga*NzA5NzA3NTUuMTcyMDYzNTg2Nw..*_ga_T6TL10Z4MH*MTczOTQ2NjM2MS43Mi4xLjE3Mzk0NjYzNzguNDMuMC4xMTc5MDcyMzQ4) is an engineering feat that marries rugged durability with exceptional audio performance. At its core, this 4-inch powerhouse delivers an impressive 94 dB SPL output through its polypropylene cone system while maintaining crystal-clear sound reproduction across a wide frequency range. The speaker includes a stress-resistant plastic housing and adjustable steel mounting brackets, complemented by a protective PVC screen with foam backing.
- The [88104-B horn speaker](https://store.miscospeakers.com/5-5-140-mm-two-way-horn-speaker-88104-b?_gl=1*1ggohjl*_gcl_au*MjY4MTQ1MDQxLjE3MzY4NjczNDU.*_ga*NzA5NzA3NTUuMTcyMDYzNTg2Nw..*_ga_T6TL10Z4MH*MTczOTQ2NjM2MS43Mi4xLjE3Mzk0NjYzNzguNDMuMC4xMTc5MDcyMzQ4) commands attention with its exceptional 107 dB SPL sensitivity rating, delivering crystal-clear voice reproduction through its precision-engineered 5.5-inch frame. The 88104-B combines a robust ABS plastic horn assembly with a phenolic diaphragm driven by a ferrite magnet system capable of handling 40 watts of power. It achieves an impressive maximum SPL of 123 dB while maintaining clarity across a critical 2 kHz octave band.
- The [70094 powered speaker](https://store.miscospeakers.com/products/oem-custom-speakers-built-for-your-audio-project/3-inch-voice-range-speaker-enclosed-with-amplifer-70094) is designed specifically for point-of-sale applications. It features a treated cone and high-power neodymium magnet housed in an environmentally resistant plastic enclosure. With its built-in mono power amplifier delivering 4 watts at 8 ohms, it provides clear, low-distortion voice reproduction without requiring external amplification—making it ideal for quick installation in restaurant kitchens, drive-thru systems, and self-service kiosks.

## The Future of Point-of-Sale Audio

Now, as retail moves toward self-service kiosks, MISCO is solving a new problem: audio confusion in spaces with multiple ordering stations. The solution? Beam steering technology directing sound precisely where it needs to go.

"We're creating systems where I hear the audio because I'm standing in front of the speakers, but the person next to me doesn't hear what I'm hearing, and I'm not hearing what they're hearing," Digre explains. "We're even looking at incorporating AI where you have optical tracking that can actually follow the person."

These emerging audio technologies are transforming the retail experience:

### Beam Steering Audio

This technology uses multiple carefully timed and phased speaker elements to create focused "beams" of sound. For quick-service restaurants with multiple self-order kiosks, beam steering concentrates audio instructions or confirmations within the customer's personal space.

"It's like creating an invisible audio booth around each customer," Digre notes. This technology can also adapt to the user's height, ensuring optimal sound delivery whether the customer is a child or an adult.

### Directional Audio Applications

Beyond kiosks, directional audio technologies are used throughout retail environments. For drive-thru lanes with multiple ordering positions, directional speakers can eliminate cross-talk between stations. In grocery stores, product-specific messaging can be delivered to shoppers in specific aisles without disturbing others. Even ATMs and banking kiosks can benefit from increased privacy through focused audio that prevents sensitive information from being overheard.

### Immersive 3D Audio Experiences

By combining tracking technologies and advanced speaker designs, retail environments can create immersive audio experiences that follow customers' shopping journeys.

"The goal isn't just clear audio," Dan notes. "It's creating a natural-sounding exchange where the technology disappears and the interaction feels personal."

The applications extend beyond traditional retail. Museums can deliver exhibit-specific audio without headphones, hospitality environments can provide personalized check-in experiences, and transportation hubs can direct announcements only to relevant passengers. With each advancement, the technology becomes more seamless and the experience more intuitive.

## Testing Makes Perfect

Behind every MISCO speaker lies [extensive testing and validation](https://www.miscospeakers.com/why-misco/test-measurement-services).

"We probably have the best loudspeaker measurement technology in North America," Digre states. "When validating a design, we have the test and measurement tools to show customers exactly how their product will perform. It's not just because we listen to it and think it sounds good–here's the data."

This includes measuring the 3D acoustical output of the speaker system so that we can visualize the directionality and loudness of the system, not only from the front but all sides, top and bottom, and even from the back of the speaker. We often call this an acoustical “balloon.”

![Speaker](https://blog.miscospeakers.com/hs-fs/hubfs/images/blog/Speaker.png?width=512&height=434&name=Speaker.png)

Examining the acoustical balloon is essential because we want to put the sound right where it’s supposed to be: on the listener, not on reflective surfaces that might be detrimental to intelligibility. These measurement techniques allow MISCO to enhance the performance of speakers used in drive-thru restaurants, kiosks, and other point-of-sale systems and ensure that audio output is clear and intelligible, even in noisy or acoustically challenging environments.

## Building Tomorrow's Solutions

Today, MISCO brings this deep experience to every project. When engineers come to us with new challenges, we offer more than just speakers.

"We can design it, help them design it, prototype it, test it, manufacture it, and deliver it all over the world," Digre explains.

From that first repaired drive-in speaker to today's AI-enhanced systems, our mission remains constant: building audio solutions that work reliably, sound clear, and last for decades.

Contact our team to discuss your [point-of-sale audio requirements](https://info.miscospeakers.com/drive-thru-kiosks).

[![Guide to quality loudspeaker design, testing, and manufacturing  ](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/14566965/interactive-168094922033.png)](https://blog.miscospeakers.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK7sH8Z2LogSXRWDWGr5qhbxX%2BtwRMcxdvHtHnwSAX5UpwZc3gAK6vFzv5Zx%2FAgj3dtC%2FhfL926%2Fhv%2BMknksfIo6s6Dft2ddNSKqCPqOoK%2FphBmudYbJ8wIURusbk%2FSvZNndox%2FNm3tZ2vDg3vIv3GFSUbAX7dr3MsBFAvewhAn2qFWWw1%2Bjf9%2FwLo0fpeEq5qrqsA6BZIiLOFOEY4285giQw%2BvyU04jdGIXlzlwArnTwx0VeCVWi3LNhjKEaMusqekXFhRyvMDbH0EJs59xyTTYJa410e%2FigKzjErIYf8nSS6MaGHZi08dynqvsMcL0%2BSQMOIK%2FPtxxwIF2lzBBPvyYA%3D%3D&webInteractiveContentId=168094922033&portalId=14566965)

Tags: [Loudspeakers](https://blog.miscospeakers.com/tag/loudspeakers), [Drive-Thru Speakers](https://blog.miscospeakers.com/tag/drive-thru-speakers), [Point of Sale](https://blog.miscospeakers.com/tag/point-of-sale)

[Back to Blog](https://blog.miscospeakers.com)

## Related Articles

[![Meeting the Demands of the Kiosk and Drive-Thru Industry](https://blog.miscospeakers.com/hs-fs/hubfs/erik-mclean-riFmxXTaAtY-unsplash%20copy.webp?quality=80&width=640&height=360&name=erik-mclean-riFmxXTaAtY-unsplash%20copy.webp)](https://blog.miscospeakers.com/customized-loudspeakers-meeting-the-demands-of-the-kiosk-and-drive-thru-industry-video)

### [Meeting the Demands of the Kiosk and Drive-Thru Industry](https://blog.miscospeakers.com/customized-loudspeakers-meeting-the-demands-of-the-kiosk-and-drive-thru-industry-video)

 Ever been frustrated with a drive-thru speaker that sounds like it's speaking in code when you're...

[Explore More on Drive-Thru Speakers](https://blog.miscospeakers.com/customized-loudspeakers-meeting-the-demands-of-the-kiosk-and-drive-thru-industry-video)

[![Science Behind the Sound: How We Build Critical Audio Solutions](https://blog.miscospeakers.com/hs-fs/hubfs/IMG_1658.jpg?quality=80&width=640&height=360&name=IMG_1658.jpg)](https://blog.miscospeakers.com/science-behind-the-sound-how-we-build-critical-audio-solutions)

### [Science Behind the Sound: How We Build Critical Audio Solutions](https://blog.miscospeakers.com/science-behind-the-sound-how-we-build-critical-audio-solutions)

 When your product's success depends on audio quality, the manufacturing process becomes as crucial...

[Explore More on Loudspeaker Design](https://blog.miscospeakers.com/science-behind-the-sound-how-we-build-critical-audio-solutions)

[![The Hidden Audio Engineering Behind 30-Second Service](https://blog.miscospeakers.com/hs-fs/hubfs/images/blog/jonathan-cooper-_HGI5wq4Zok-unsplash%20(1).webp?quality=80&width=640&height=360&name=jonathan-cooper-_HGI5wq4Zok-unsplash%20(1).webp)](https://blog.miscospeakers.com/qsr-audio-solutions-drive-thru-innovation)

### [The Hidden Audio Engineering Behind 30-Second Service](https://blog.miscospeakers.com/qsr-audio-solutions-drive-thru-innovation)

 Quick-service restaurants (QSRs) live and die by speed. That 30-second drive-thru transaction is...

[Explore More on Drive-Thru Speakers](https://blog.miscospeakers.com/qsr-audio-solutions-drive-thru-innovation)

![MISCO](https://blog.miscospeakers.com/hs-fs/hubfs/raw_assets/public/Miscospeakers_May2021/images/footer-logo.png?width=104&name=footer-logo.png "MISCO")

[800-276-9955](tel:+1-800-276-9955)[sales@miscospeakers.com](mailto:sales@miscospeakers.com)

[1771 Energy Park Drive Suite #400 St. Paul, MN 55108](https://www.google.com/maps/search/?api=1&query=1771+Energy+Park+Drive,+Suite+%23400,+St.+Paul,+MN+55108)

- <https://www.facebook.com/pages/Misco-Minneapolis-Speaker-Company/677243722366950>
- <https://www.linkedin.com/company/misco-minneapolis-speaker-company>
- <https://www.youtube.com/channel/UCqloV7rKuzeNnyvnhcEDdTQ/featured>

![ISO Certified](https://blog.miscospeakers.com/hs-fs/hubfs/raw_assets/public/Miscospeakers_May2021/images/iso-certified-logo.png?width=54&name=iso-certified-logo.png "ISO Certified")

![RoHS Compliant](https://blog.miscospeakers.com/hs-fs/hubfs/raw_assets/public/Miscospeakers_May2021/images/rohs-logo.png?width=53&name=rohs-logo.png "RoHS Compliant")

- - [OUR PROCESS](https://www.miscospeakers.com/style-guide/our-process-1)
    - [Get a Quote](https://info.miscospeakers.com/support/get-quote)
    - [Products](https://www.miscospeakers.com/products)
    - [Oaktron](https://www.miscospeakers.com/product-lines/oaktron-misco)
    - [Bold North Audio](https://www.miscospeakers.com/product-lines/bold-north-audio)
    - [MISCO OEM](https://www.miscospeakers.com/product-lines/misco-oem)
    - [MISCO Amplifiers](https://www.miscospeakers.com/product-lines/misco-amplifiers)
    - [Soundscape](https://www.miscospeakers.com/product-lines/soundscape)
    - [ToneSpeak](https://www.tonespeak.com/?utm_source=misco-website&utm_medium=menu-item&utm_campaign=misco-menu-items&utm_id=c0a17afbe3044609b0ed146c04099579&utm_content=footer-ts)
    - [Quality](https://www.miscospeakers.com/why-misco/quality)
    - [Engineering](https://www.miscospeakers.com/why-misco/state-of-the-art-audio-engineering)
    - [Manufacturing](https://www.miscospeakers.com/why-misco/manufacturing)
- - [our team](https://www.miscospeakers.com/about-us/our-team)
    - [history](https://www.miscospeakers.com/about-us/history-misco)
    - [mission](https://www.miscospeakers.com/about-us/mission)
    - [careers](https://www.miscospeakers.com/about-us/careers)
    - [legal documents](https://www.miscospeakers.com/legal-documents)
    - [contact](https://info.miscospeakers.com/contact)
    - [customer support](https://www.miscospeakers.com/support/customer-support)
    - [technical support](https://www.miscospeakers.com/support/technical-support)
    - [warkwyn](https://www.miscospeakers.com/warkwyn)
    - [warkwyn japan](https://jp.warkwyn.com/)

Get the latest insights, tips, and advice from MISCO's blog to help tackle your audio challenges.

[Sign Up](https://blog.miscospeakers.com/)

© MISCO/Minneapolis Speaker Company Inc., All Rights Reserved. MISCO, Bold North Audio, Redline, Warkwyn and Oaktron are registered trademarks of MISCO/Minneapolis Speaker Company Inc.

- [Sitemap](https://www.miscospeakers.com/sitemap)
- [Terms of Use](https://www.miscospeakers.com/terms-use)
- [Privacy Policy](https://www.miscospeakers.com/privacy-policy)
- [Accessibility Policy](https://www.miscospeakers.com/accessibility-policy)
- [California Proposition 65 Compliance](https://www.miscospeakers.com/california-proposition-65-compliance)
- [Site Credits](https://www.windmillstrategy.com/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "MISCO Speakers",
    "url" : "https://blog.miscospeakers.com/author/misco-speakers"
  },
  "dateModified" : "2025-03-26T15:47:17.283Z",
  "datePublished" : "2025-03-26T15:23:05.000Z",
  "headline" : "Science Behind the Sound: The Evolution of Point-of-Sale Audio",
  "image" : [ "https://blog.miscospeakers.com/hubfs/IMG_0403.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.miscospeakers.com/science-behind-the-sound-the-evolution-of-point-of-sale-audio",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.miscospeakers.com/hubfs/MISCO%2075th%20anniversary%20logo.svg"
    },
    "name" : "MISCO Speakers"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://www.youtube.com/watch?v=mpIjiXa5yvM",
  "description" : "Are you searching for the best drive-thru or kiosk loudspeakers? Our latest video explores how MISCO's advanced speaker systems can enhance customer interactions and elevate customer experiences.MISCO has been a leader in audio innovation for over 75 years, providing businesses with bespoke audio solutions tailored to their specific needs. Our drive-thru and kiosk speaker systems are crafted for unsurpassed clarity, durability, and reliability, setting new standards in audio communication.With MISCO, businesses can enjoy state-of-the-art drive-thru and kiosk speakers that deliver exceptional sound quality, transforming every customer encounter into a memorable experience. Our speakers are celebrated for their resilience and crystal-clear audio, specifically engineered to perform in the most challenging outdoor conditions.At MISCO, we believe that every audio solution should be crafted with precision to meet the specific needs of our clients, ensuring flawless integration and crystal-clear audio delivery in every application. Our robust designs, featuring acrylic-treated cloth and UV-resistant ABS plastic, guarantee long-term reliability and uninterrupted service, solidifying your investment in quality.So, whether you are looking to install state-of-the-art drive-thru speakers or select the most effective kiosk speakers for engaging customer interactions, MISCO's comprehensive support ensures excellence at every step. Our team of experts is always available to provide you with expert advice on choosing the ultimate drive-thru and kiosk audio solutions.Experience the unparalleled MISCO difference, where innovation harmonizes with excellence in every speaker we meticulously design. Join the ranks of those setting new standards in the audio industry with solutions that meet and surpass expectations.Visit our website to learn more about how MISCO is revolutionizing audio performance for drive-thrus, outdoor intercoms, ATMs, and gas station pumps. Connect with our team today to explore how our innovative drive-thru and kiosk speakers can transform your customer experience, making every communication clear and impactful.",
  "embedUrl" : "https://www.youtube.com/embed/mpIjiXa5yvM",
  "name" : "Customized Loudspeakers: Meeting the Demands of the Kiosk and Drive-Thru Industry",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.miscospeakers.com/hubfs/MISCO%2075th%20anniversary%20logo.svg"
    },
    "name" : "MISCO"
  },
  "thumbnailUrl" : "https://i.ytimg.com/vi/mpIjiXa5yvM/hqdefault.jpg",
  "uploadDate" : "2024-03-08T00:00:00-06:00"
}
```